PLUS wins 2023 PR Asia Award for the Best Crisis Management Strategy

PLUS Malaysia Berhad (PLUS) won the Silver Award for the Best Crisis Management Strategy Category at the Marketing-Interactive 2023 Public Relations Awards held in Singapore on 27th April 2023.

PLUS' “RFID Rollout Blowout!” Crisis Management Strategy, executed in 2022, was selected among 6 leading international and regional finalists from the US, Indonesia, Hong Kong and Singapore.

PLUS’ Corporate Communications team initiated a crisis communications strategy to counter the negative public perception issues that arose when the RFID system was implemented across the North-South Expressway in January 2022.

As a result of the crisis management  strategy,  public issues related to the notion and perception of the implementation of RFID have been addressed, and now highway users are switching to the RFID system, in line with the Government's goal of implementing the Multi- Lane Fast Flow (MLFF) congestion free highway in 2025.